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The cult favorite beauty item is now radiant than ever with a more potent formula and expanded shade range.
October 21, 2025
By: Lianna Albrizio
L’Occitane Travel Retail has relaunched a newly-enhanced version of its best-selling Erborian CC Crème.
A runaway success worldwide (one CC Crème is sold every 12 seconds!) the product comes in three new shades (porcelain, caramel and deep) alongside the existing Clair and Doré, which are already available in travel retail.
The enhanced CC Crème retains its unique Korean patented, encapsulated pigment technology for instant tone adaptation and a luminous, second-skin finish – now with boosted skincare benefits. The improved formula features 2% Centella Asiatica to soothe skin and improve elasticity, and added hyaluronic acid for deep, lasting moisture. With SPF 30, the new CC Crème offers 24-hour hydration, immediate soothing and visible bare-skin quality improvement, delivering smoother texture, more even tone and natural radiance. Available in travel-friendly 15-mililiter and 40-mililiter formats, the new formula is clinically proven to show greater skincare efficiency and a proven impact on self-esteem, with neuroscientific emotional tests. The enhanced packaging includes monoplastic tube for optimal recyclability and FSC paper for the paper box.
Through October, travelers can discover Erborian CC Crème’s reinvention across high-profile European and Middle Eastern airports including Paris CDG & Orly, Nice, London Heathrow, Rome, Madrid, Barcelona and Brussels. The geo-targeted campaign features interactive touchpoints and an extensive campaign in Rome and Madrid.
Since its 2013 debut, Erborian’s CC Crème has been a benchmark for hybrid skincare, offering light coverage, color correction and a luminous finish. Plus, the new 2025 formulation reinforces Erborian’s skincare legitimacy with visible results that improve skin over time. Clinical testing shows 95% of users report more luminous skin and 93% say they like their bare skin more after use.
Erborian’s products are currently on display at airports in the UK, Europe and the Middle East.
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